The New London Rotary Foundation Inc hosts this fundraiser twice a year and proceeds go to support Camp Rotary and New London, CT youth. Once again Brewfest at the Beach was a huge success and loads of fun.
Posts Tagged With: 2016
Public Image and Effective Communications – Help for Clubs:
**From Brian Amey PDG; District Public Image Committee Chair
The District is now offering a Public Image/Public Relations Toolkit to clubs to help them develop an image in their community and attract new members with the skills and interest that will grow their club. Also to insure internal communications are effective and help to retain existing members. The toolkit is essentially a collection of useful articles and papers and links to publications and videos focusing on image building and communication using Social Media, Club Websites and Newsletters. But also there are materials to help with Media Relations including several sample news releases for print and/or broadcast media. The Toolkit is included on the Public Image Committee Webpage. Click here to go there.
We will welcome feedback and best practice examples in addition to the Tool Kit the list below will give us more material to enlarge the kit. Please contact me; Brian Amey PI Committee Chair. (Click his name here or on the Committee page).
Here are some of the Rotary subjects we are looking for feed back;
* Training members to all use Word of Mouth to promote Rotary
* Follow-up with Meeting Guests
* Follow-up with Club Event Participants
* Direct Marketing (Direct Mail)
* Displays at Club and Community Events
* Promotional Giveaways
* Displays in high traffic areas (trains, busses, stations, taxis, etc)
* Promotional Giveaways
The 4 way test was created in 1932 by a Rotarian by the name of Herbert J. Taylor. During the 1930s he was asked to help save the Club Aluminum Products distribution company from bankruptcy. His business recovery plan was based on changing the ethical climate of the workplace. He came up with these 24 words to serve as the guide, motivation and backbone for employees to follow when it came to business practices and relations with customers, fellow employees and outside dealers. The company survived and it was credited mainly to this simple but profound philosophy. He had in fact changed the ethical climate of the business by adopting a simple but meaning creed.
Rotary later adopted it in 1943 as The 4-Way Test. Rotarians recite it at club meetings and it has since been translated into more than a hundred languages and published in thousands of different ways around the globe.
The 4 -Way Test asks the following four questions:
Of the things we think, say or do:
Is it the TRUTH?
Is it FAIR to all concerned?
Will it build GOODWILL and BETTER FRIENDSHIPS?
Will it be BENEFICIAL to all concerned?
This is a nonpartisan, nonsectarian ethical guide that Rotarians utilize for both their personal and professional relationships. It has never changed all these years and it remains a central part of the permanent Rotary structure. These 24 words are held as the standard by which all behavior should be measured and how people should attempt to live out their lives.
How do you apply The 4-Way Test in your daily lives?